Pune, India – February 24, 2025 – Adgebra, a leading advertising technology platform from Inuxu Digital Media Technologies, has entered into an exclusive partnership with Sakal Media Group, Maharashtra’s premier multimedia conglomerate. This strategic collaboration aims to transform regional language advertising by enabling brands to leverage premium native advertising and in-read video solutions across Sakal’s extensive digital ecosystem. The partnership spans Sakal’s flagship platforms, including eSakal, Gomantak, SaamTV, Agrowon, Gomantak Times, The Bridge Chronicle, and Sarkarnama. It also introduces Adgebra Ocean, a groundbreaking cognitive semantic AI engine that powers content amplification. It marks Sakal Media Group as the first customer to adopt NextTrend (Beta), an innovative predictive analytics suite designed to forecast viral content trends with regional accuracy.

Transforming Regional Digital Advertising

Adgebra will serve as Sakal Media Group’s exclusive monetization partner, providing contextually relevant native and in-read video ads across Sakal’s digital properties, collectively attracting over 30 million active monthly users. This partnership promises to reshape advertising dynamics by aligning brand messaging with relevant editorial content, fostering deeper engagement and optimized monetization.

Adgebra Ocean:

Powered by artificial intelligence, Adgebra Ocean dynamically synchronizes advertising content with editorial articles using cutting-edge technologies like Cognitive Semantic Analysis, Multi-Language Ad-Content Pairing, and Behavioral Resonance Technology. This results in hyper-relevant ads that resonate with readers and elevate user experience.

NextTrend (Beta):

A state-of-the-art predictive analytics suite that blends Sakal’s editorial expertise with Adgebra’s data models to identify emerging regional content trends. With NextTrend, publishers can optimize content for viral success and predict monetization potential based on data-driven insights.

Key Features of Adgebra Ocean

  • Cognitive Semantic Analysis: Scans article sentiment, keywords, and user intent, delivering ads with over 98% contextual relevance.
  • Multi-Language Optimization: Automatically matches ad creatives in Marathi, Hindi, or English, ensuring linguistically and culturally aligned content.
  • Behavioral Resonance Engine: Uses real-time user behavior signals, such as scroll depth and dwell time, to predict and enhance ad engagement.

NextTrend: Predicting the Future of Regional Content

In its beta phase, NextTrend represents a paradigm shift in editorial and content strategy. Designed to assist Sakal’s editorial teams, NextTrend.

  • Anticipates Regional Trends: Identifies emerging topics like Marathi cultural events or agrarian policy shifts by leveraging Sakal’s editorial insights and Adgebra’s rich data repository of 10B+ data points.
  • Optimizes Content-Virality Ratios: Uses generative AI to recommend the best headlines, formats, and publishing times to maximize audience engagement.
  • Forecasts Monetization Potential: Predicts revenue potential for each content piece based on trending content categories and user engagement metrics.

Beyond Monetization

This partnership goes beyond monetization to drive co-innovation. Adgebra Ocean and NextTrend enable Sakal Media Group to not only capture and retain a larger share of regional advertising revenue but also to set new standards in intelligent, user-focused advertising.

“Adgebra Ocean goes beyond traditional ad placement by creating cognitive synergy. By embedding Sakal’s editorial expertise into our AI, we’ve developed an ecosystem where ads and content evolve together, maximizing relevance and engagement. This partnership is redefining regional advertising in India.”

Shashikant Anpat, Vice President of Inuxu Digital Media Technologies

“NextTrend marks a monumental shift in how we approach editorial and content creation. By combining our deep-rooted editorial instincts with Adgebra’s advanced predictive analytics, we’re not just reacting to trends—we’re proactively shaping them. This collaboration empowers publishers to monetize smarter while fostering user trust in a highly competitive digital landscape.”

Swapnil Malpathak, Business Head – Digital of Sakal Media Group

About Adgebra

Adgebra, an advertising technology product under Inuxu Digital Media Technologies, empowers global brands and publishers to reach over 500 million unique users through data-driven, scalable campaigns. The Ocean platform and NextTrend analytics suite represent Adgebra’s unwavering commitment to innovation in contextual and predictive advertising.

About Sakal Media Group

With a 93-year legacy, Sakal Media Group is a multimedia powerhouse offering news, entertainment, and lifestyle content across print, digital (eSakal, Agrowon, Dainik Gomantak, Gomantak Times, Sarkarnama and The Bridge Chronicle), and broadcast (SaamTV) channels. Its digital arm reaches millions daily, cementing its role as Maharashtra’s Largest and most trusted media institution.

Media Contact:
Shamlee Dhanorkar
Marketing Manager ( Adgebra | Inuxu Digital Media Technologies)
shamlee@inuxu.media