Contextual targeting establishes a semantic and linguistic correlation between the content of the ad and the context of the publishing webpage...
To strengthen their monetization channels, ABP network has opted to partner with Inuxu which fosters added revenue growth from their ad inventories. Adgebra has been India’s largest multilingual-multimedia native, rich media, and video ads platform. Garnering the trust of thousands of brands and h...
Internet availability has reached every turn of every street in every country, And that’s how the advertisers and marketers, and the AI and ML capabilities of the intelligent systems have led businesses to sell to users across the globe. However, there is a massive discrepancy between catering to ...
Succeeding in capturing and rooting a strong foot in the Indian adtech market, Adgebra is now internationally accredited as a glocal(Live global, act local) adtech platform. Adgebra has been India’s largest indigenous native, rich media, and video advertising platform since 2013. While Adgebra mon...
One inseparable part of Inuxu and Adgebra are our publisher partners. And maintaining strong bonds with them is of utmost importance to us. Hence we are privileged to introduce Sandeep. He is our new Sr. Manager for Publisher & Strategic Alliances. Please go through an interesting Q and A betwee...
Here’s an interesting conversation you don’t want to miss. Meet Akshay Adik, Technical Head of Inuxu Digital Media Technologies. He joined Inuxu with the ambition to deploy AI & ML capabilities and lead the overall tech roadmap for ‘adgebra’. Please go through an interesting Q and A betw...
For better or worse, time and patience is the luxury not many of us can afford nowadays. From mini videos to faster reading, everyone expects faster results. And that’s where Accelerated Mobile Pages (AMP) play a vital role. Let us explain how. What is AMP? AMP makes sure we can load the m...
The ‘berrr’ (OND) months are big on festivals in India. Starting from Ganesha, Navratri, Dussehra, and Diwali, major festivals coincide with the most pleasant months of the year. All brands equip themselves with various offers and sales to add to the joy of the festival. We are sure, your brand ...
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela When it comes to communication in regional languages, India has seen such versatility and steady growth of content – be it OTT co...
Being an ad sales professional is serious work. But, every now and then, things happen at work that have us rolling with laughter as well as rolling our eyes! And, sometimes it makes us question our profession too. But, as they say, it’s all a part of the job. So, here are our top 26 […]...