Adgebra’s exclusive partnership with IRCTC revolutionises brand advertising through Notification Ads, delivering unmatched reach to 70 million unique, transacting users across India.
These high-impact ads appear in the phone’s notification panel through the trusted IRCTC Rail Connect app, ensuring brands reach household decision-makers, online transactors, and travellers with “ready wallets” for immediate action.
What Are IRCTC Notification Ads?
IRCTC Notification Ads by Adgebra appear directly in users’ notification panels via the IRCTC Rail Connect app, which has a more than 70 million unique transacting audience.
Unlike traditional digital ads, these notifications persist until acknowledged (requiring a click or swipe), guaranteeing 100% viewability and bypassing ad-blockers entirely.
With Adgebra holding exclusive rights to all IRCTC notification inventory, brands gain access to a premium, verified opt-in audience for precise, high-trust messaging at a massive scale; ideal for targeted activation, deterministic reach, and high-fidelity audience segmentation.
Why IRCTC Notifications Stand Out
IRCTC Notification Ads offer game-changing advantages for brands seeking mass reach and visibility:
- Unprecedented Scale: Connect with 70M unique users PAN India in a single day, the ultimate brand blitz platform for rapid awareness spikes and campaign amplification.
- Persistent Presence: Ads remain visible until user interaction occurs, creating “magical impact” when millions engage simultaneously and enabling deterministic attribution of campaign lift.
- Guaranteed Viewability: Direct delivery ensures 100% reach to consenting users only, providing clean inventory and premium viewability metrics.
- Bypass Ad-Blockers: Notifications deliver clean communication straight to users’ screens, ensuring ad delivery fidelity and uninterrupted delivery.
- Government-Backed Credibility: Leverages IRCTC’s high-trust platform for superior performance and improved brand safety signals.
Premium Audience Profile
| Audience Segment | Key Traits |
| Household Decision-Makers | Ages 25-45, high purchasing power |
| Online Transactors | Ready wallets, frequent digital spenders |
| Travelers | Active IRCTC users with travel intent |
These high-value consumers are perfect for e-commerce, finance, insurance, lifestyle brands, plus mass-market brands, including OEMs, electronics, gadgets, FMCG, travel gear, and consumer durables. Brands can leverage these cohorts for performance marketing, demand generation, and upper-funnel brand saliency, driving immediate conversions for product launches, festive sales, insurance renewals, gadget upgrades, FMCG promotions, and travel accessories through cohesive omnichannel activation.
Adgebra’s IRCTC Promise
Adgebra guarantees brands in a single day:
- 70M Unique Reach
- 1.4 Lakh Guaranteed Clicks
- 0.2% CTR
- Custom Date/Time Targeting
- Pan-India Coverage
1 Paisa Revolution
This represents India’s “1 Paisa Revolution”: a hyper-efficient CPM-style burst campaign priced at less than one paisa per unique reach, delivering a cost-efficient reach-to-conversion velocity that enables brands to scale penetration rapidly while maximising ROAS through a high-frequency, low-cost mass-delivery play.
Perfect for Brand Blitz Campaigns
IRCTC Notification Ads enable scale without limits, unifying engagement across digital touchpoints via Adgebra’s omni-channel adtech platform. Ideal for product launches, festive promotions, or rapid bursts of brand awareness targeting India’s mobile-first, transaction-ready audience.
Ready to transform your brand reach? Partner with Adgebra for exclusive IRCTC Notification Ads today.
Speak to the experts at Adgebra.
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