Bharat
The Digital Bharat momentum has caught pace faster than the speed of light in the last few years. India is the world’s fastest-growing internet market and the second largest. With a radical onboarding of 8 to 10 million internet users per month in India, new opportunities for marketing and adv...
Native Advertising is all around us. Be it Facebook, Twitter, Pinterest, or other social networks or as Search results and sponsored content. As a marketeer, it is probably the best tool to achieve high user engagement in a non-disruptive way and hand-pick audience in the most cost-efficient way. Bu...
Declining ad revenue, managing site to support multiple browsers, OS, device types and hostile competition is adding a lot of pressure on publishers. With screen size getting smaller and smaller, the attention span of the user towards content on websites has also been on a declin...
What is Native Ad? As per Wikipedia: Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears. The key to writing and designing a successful native ad is to know your audience and the medium the native ad will ...