digital advertising Archives

Announcements Technology

Interactive Advertising Features Launched for users to directly ring up the brands

Shashikant Anpat

January 06, 2023 0 Comments

Focusing on product development with advertiser centric approach at its heart, Adgebra announces two features, ‘Click to Call’ and ‘Click to Whatsapp’. Our advertiser insights tell us these are the accessibility features advertisers and brands have been looking for! Adgebra has successfully ...

Native advertising

The 5P’s of Choosing a Native Advertising Platform

admin

January 30, 2019 0 Comments

Native Advertising is all around us. Be it Facebook, Twitter, Pinterest, or other social networks or as Search results and sponsored content. As a marketeer, it is probably the best tool to achieve high user engagement in a non-disruptive way and hand-pick audience in the most cost-efficient way. Bu...

digital advertising

How to deliver brand promotion in Digital advertising using Gamification

Mayur Sonawane

January 15, 2018 2 Comments

In recent years the world has adapted to the change in the Advertising industry as its shifting towards the digital era. Digital advertising plays a vital role in the expansion of a Brand or business. The whole deal is to market your brand correctly while utilising the swiftly developing digital pla...

native ad

The future of native advertising depends on adoption of vernacular language

admin

August 18, 2017 1 Comments

For us, human beings, language has been the key to our dominance in this planet. Thousands of languages and dialects are being spoken all over the world as of now. Even though the internet has made the world a smaller place, but discrepancies in understanding and comprehending language other than yo...

digital advertising

7 terms in digital marketing you need to know beyond SEO, SEM & SMM

admin

July 01, 2016 0 Comments

Since its evolution, a lot has been spoken and written about digital marketing and its terminologies, When I initially started reading about digital media it was all Greek to me until my mentor came and explained few terminologies which all beginners should be aware of if they wish to start their ca...

in-image ads

The Complete Beginners’ Guide to In-Image Ads

admin

March 07, 2016 3 Comments

Looking Back Internet advertising today is multi-billion-dollar industry and is making its presence felt in the crowded world of print, television and outdoor. Internet advertising was born way back in 1993, when the first clickable banner ad was served on GNN website. Evolution Since 1993 internet ...

adblocking

The curious case of ad blocking

admin

November 23, 2015 0 Comments

Ad blocking to become a serious issue, should you be worried This year ad blocking created a lot of buzz in the ad tech and digital advertising industry after Apple rolled out its iOS9 update in September, enabling ad blocking on mobile devices. Advertisers and publishers around the world are concer...

cross device targeting

Why cross device targeting is the new black

admin

August 07, 2015 0 Comments

Scenario – (as if it is a magic!) User was searching for a t-shirt on a shopping site on his desktop but didn’t buy it. Now he searches for more t-shirts on his mobile and gets to see the same t-shirt which he had searched on the desktop previously....

digital marketing

Secret ingredient for digital marketing strategy, Realism or Optimism

admin

June 23, 2015 0 Comments

Is your digital marketing strategy on the right track? Have you reviewed your digital marketing strategy lately? Have a check whether it is based on realism or optimism. Realism is what makes humans act sensibly and cultivate practical and real life ideas of what can be achieved. In brief, represent...

remarketing

8 Remarketing Tips for Beginners

admin

April 02, 2015 0 Comments

Remarketing Tips : If You Really Loved That Bird, You never would have let it go We can say likewise for audiences that have visited our website but didn’t perform any desired action (conversion). This article will talk about 8 remarketing tips for beginners to help them keep their brand commu...

Interactive Advertising Features Launched for users to directly ring up the brands

The 5P’s of Choosing a Native Advertising Platform

How to deliver brand promotion in Digital advertising using Gamification

The future of native advertising depends on adoption of vernacular language

7 terms in digital marketing you need to know beyond SEO, SEM & SMM

The Complete Beginners’ Guide to In-Image Ads

The curious case of ad blocking

Why cross device targeting is the new black

Secret ingredient for digital marketing strategy, Realism or Optimism

8 Remarketing Tips for Beginners

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