Diversifying Digital Horizons: 6 Reasons Why Indian Brands Should Explore Beyond Google and Facebook for Advertising...
Native advertising is a highly popular form of digital advertising that emphasizes relevance. It involves seamlessly integrating sponsored content within the user experience, making it less intrusive and more engaging for the audience. To determine the success of native ads, it is crucial to es...
Focusing on product development with advertiser centric approach at its heart, Adgebra announces two features that promote interactive advertising, ‘Click to Call’ and ‘Click to Whatsapp’. Our advertiser insights tell us these are the accessibility features advertisers and brands have been l...
Native Advertising is all around us. Be it Facebook, Twitter, Pinterest, or other social networks or as Search results and sponsored content. As a marketeer, it is probably the best tool to achieve high user engagement in a non-disruptive way and hand-pick audience in the most cost-efficient way. Bu...
In recent years the world has adapted to the change in the Advertising industry as its shifting towards the digital era. Digital advertising plays a vital role in the expansion of a Brand or business. The whole deal is to market your brand correctly while utilising the swiftly developing digital pla...
For us, human beings, language has been the key to our dominance on this planet. Thousands of languages and dialects are being spoken all over the world as of now. Even though the internet has made the world a smaller place, but discrepancies in understanding and comprehending language other than yo...
Since its evolution, a lot has been spoken and written about digital marketing and its terminologies, When I initially started reading about digital media it was all Greek to me until my mentor came and explained few terminologies which all beginners should be aware of if they wish to start their ca...
Looking Back Internet advertising today is multi-billion-dollar industry and is making its presence felt in the crowded world of print, television and outdoor. Internet advertising was born way back in 1993, when the first clickable banner ad was served on GNN website. Evolution Since 1993 internet ...
Ad blocking to become a serious issue, should you be worried This year ad blocking created a lot of buzz in the ad tech and digital advertising industry after Apple rolled out its iOS9 update in September, enabling ad blocking on mobile devices. Advertisers and publishers around the world are concer...
Scenario – (as if it is a magic!)
User was searching for a t-shirt on a shopping site on his desktop but didn’t buy it. Now he searches for more t-shirts on his mobile and gets to see the same t-shirt which he had searched on the desktop previously....