Smartags is a leading provider of Digital Out-of-Home (DOOH) advertising solutions, specialising in transit media, retail media, and billboards. It is thrilled to announce its strategic alliance with Inuxu, owner of the Adgebra platform. This collaboration aims to revolutionize the DOOH advertising landscape across India through advanced programmatic solutions and interactive audience engagement technologies offered by Inuxu through its ad-tech platform “Adgebra”.

As part of this partnership, Inuxu will serve as the exclusive technology partner for Smartags, enabling its entire DOOH ecosystem, encompassing transit media, retail media, railway station media, bus shelters, and billboards. This expansive network currently includes over 20,000 screens, with projections to surpass 100,000 screens within 12 months.

Key Highlights of the Partnership:

  • Programmatic Buying Integration: Adgebra will enable programmatic buying across all DOOH media under Smartags. This integration will allow brands to leverage data-driven insights to seamlessly select from various media formats within the DOOH inventory and execute highly targeted campaigns with a simple button click.
  • Enhanced User Engagement: Utilizing Adgebra’s state-of-the-art solution, the partnership will introduce pioneering user engagement features. Audiences can interact with dynamic creative elements, participate in real-time surveys, share their opinions, and provide instant feedback/ratings on the brands of displayed ads.
  • Innovative Campaign Execution: Brands will benefit from Adgebra’s robust, AI-driven capabilities, which simplify campaign execution and optimise ad placements for maximum impact and efficiency. This ensures that marketing efforts are both effective and measurable.

“We are thrilled to partner with Adgebra and bring a new wave of innovation to the DOOH advertising sector. This partnership will not only enhance the efficiency of media buying but also significantly boost audience engagement through interactive and immersive experiences, driven by Adgebra.”

Tarun Pugalia, Managing Director of Smartags

“Our collaboration with Smartags marks a significant milestone in the DOOH industry. By integrating our advanced programmatic technology of Adgebra, we aim to offer brands a dynamic and versatile advertising solution that is both easy to use and highly effective. This partnership is a testament to our commitment to driving innovation and excellence in digital advertising.”

Rohit Bagad, Founder & CEO of Inuxu / Adgebra

“We are excited about the potential of this partnership to redefine how brands engage with their audiences,” said Divyaraj Shrivastava, Director at Smartags. “With our sophisticated technology stack of Adgebra, we will deliver an unparalleled level of interaction and engagement, making DOOH campaigns more impactful and measurable through real-time analytics and user feedback mechanisms,” said Shashikant Anpat, VP of Products & Inventory at Inuxu

This strategic alliance underscores Smartags’ commitment to leveraging cutting-edge technology to propel the future of DOOH advertising. With Inuxu/Adgebra, Smartags is set to deliver unparalleled value to brands, providing them with the tools to reach and engage their target audiences in innovative and impactful ways using Adgebra.

About Smartags
Smartags is a leading provider of Digital Out-of-Home (DOOH) advertising solutions, specialising in transit media, retail media, and billboards. With a vast network of screens across India, Smartags offers brands unique opportunities to engage with their audiences through innovative and immersive advertising experiences.

About Adgebra
Adgebra is a premier technology platform, owned by Inuxu Digital Media Technologies, known for its innovative solutions in digital advertising reaching 500 million+ unique audiences. Specializing in programmatic buying and user engagement, Adgebra empowers brands to execute impactful campaigns easily and efficiently through advanced analytics and cutting-edge technology.