Neel Kothari & Shashikant Anpat had a fireside chat on the ‘State of the digital publishing industry & the challenges they face’. Neel Kothari is the CEO of iZooto (the world’s leading ‘owned audience marketing’ platform used by more than 2,000 publishers and e-...
Diversifying Digital Horizons: 6 Reasons Why Indian Brands Should Explore Beyond Google and Facebook for Advertising...
Neel Kothari & Shashikant Anpat had a fireside chat on the ‘State of the digital publishing industry & the challenges they face’. Neel Kothari is the CEO of iZooto (the world’s leading ‘owned audience marketing’ platform used by more than 2,000 publishers and e-...
Introduction: The Digital Personal Data Protection (DPDP) Bill was introduced in the Lok Sabha on August 3, 2023, marking the Indian Government’s second attempt to establish comprehensive privacy legislation. This article explores the key provisions of the DPDP Bill and its implications on per...
Exciting News for Advertisers and Agencies! We’re thrilled to announce that Adgebra has ventured into Programmatic Advertising & now offers Rich Media Ads programmatically through Google DV360! With this powerful integration, brands & agencies can seamlessly access Adgebra’s captivat...
Click Here to read part 1 of this blog Few points which can help Ad-Network platform do more business with the same setup [macro-optimization] Dear marketers and brands, please ignore whatever you read in this section 🙂 Helping brands reach & interact with their consumers is the most importan...
Machine learning as the term implies, is the process of making machine learn on its own and make the decisions the way human brain takes. The learning process includes collection of information, reasoning for conclusions and self-correction. These algorithms are not limited to any specific industry ...