• Full Time
  • Pune

Inuxu Digital Media Technologies Pvt. Ltd

Adgebra: Glocal Adtech Platform

Brief Job Description:

  • Ideating, strategizing and executing paid campaigns on ‘adgebra’ (native ad) platform.
  • Overseeing multiple campaigns and optimising campaigns to achieve high CTR and low CPL/A.
  • Setting up pixels and trackers and ensuring that it works as desired A/B testing of creatives.

Educational Qualifications: BBA/MBA or any equivalent

Experience: 2 years +

Location: Pune

Company Description:

Inuxu offers Digital & Social Media Advertising solutions to advertisers/brands.

Inuxu’s ad-tech platform ‘adgebra’ empowers businesses to connect, engage and win the trust of billions of digital consumers. Adgebra enables brands to precise target desired audiences and is available in managed-service or self-serve models.

Adgebra caters to Native, Video and Rich-Media ad formats and presently connects to over 500 million monthly active users via its network of 2000+ partner publishers, managing 15 billion+ monthly ad serving opportunities.

Adgebra is the only digital adtech platform that supports and serves ads in 10 different Indian regional languages. Adgebra is monetizing millions of daily active users for top publications and news aggregators like DailyHunt, Sharechat, Tamil Samayam, TV9 Network, Sakshi, LiveHindustan, NavbharatTimes, Maharashtra times, and more.

Inuxu started operations In May 2013 and Is headquartered in Pune, with Sales staff across Mumbai, Gurgaon, Bengaluru & Chennai.  Learn more about us @ www.adgebra.co

Job Responsibility:

  • Ideating, strategizing and executing paid campaigns on ‘adgebra’ (native ad) platform.
  • Overseeing multiple campaigns and optimising campaigns to achieve high CTR and low CPL/A.
  • Setting up pixels and trackers and ensuring that it works as desired A/B testing of creatives.
  • Content marketing and management including curation and creation.
  • Tracking growth forecasts to achieve the plan and recommending course correction, if off-target.
  • Ensuring desired margins per campaign & optimising the campaigns accordingly.
  • Regular Client interaction.
  • Product demo sessions to the clients.

Experience Requirement:

  • Technical & Operational Knowledge in the below areas:
    • Affiliate Marketing
    • Facebook/Google Ads
    • Google Analytics
    • Google Tag Manager
    • Email Marketing Software
    • Basic Copywriting
    • Native ad platforms
  • Excellent communication skills, both written and verbal.
  • A strong customer service mentality.
  • Strong relationship skills, including the ability to participate in meetings and complete deliverables promptly.
  • Basic HTML knowledge.
  • Expertise in MS Excel with advanced functions like Pivot, VLOOKUP, etc.
  • Attentive to detail and analytical mindset.
  • A good facilitator, seasoned in active listening techniques.
  • Knows when and how to provide constructive feedback in real-time.
  • Is prepared to make hard decisions and trade-offs for the greater good of the campaign.
  • Quick decision-maker.

We Offer:

  • A unique and diverse company culture, shaped by people with commitment, a sense of responsibility & care, risk-taking and discipline.
  • An excellent start-up work environment, flat hierarchies, and short decision paths.
  • Freedom to enhance, share and demonstrate your skills and capabilities aligned toward organizational goals and objectives.
  • Challenging and Learning Oriented work environment that nurtures personal and professional growth.

To apply for this job email your details to nishigandha@inuxu.media