Lead – Programmatic Partnerships

Brief Job Description:

• Responsible for advertising inventory growth across products.
• Manage all facets of the new publishers’ (direct publishers / SSPs) acquisitions, value proposition, negotiating rates and renewing contracts.
• This includes understanding and controlling inventory supply from each contracted publishers, SSPs.
• Monitor campaign performance on the acquired publishers and work closely with ad-operations team for optimizing the performance, thereby maximizing profitability for publishers and achieving the campaign delivery targets.
• Execute, optimize and Deliver DSPs (e.g. AdX) spends on Adgebra inventory.
• Monthly Publisher Report review.
• Troubleshoot tag and URL transparency issues.
• Manage incoming client requests regarding contractual issues and pricing.
• Continuously engage with publishers to maintain healthy working relationship based on mutual business value.
• Monitor publisher performance and fill-rate and work with publishers to increase both.
• Conduct Quarterly Business Reviews and deliver against monthly campaign targets.
• Handle Publisher discussions/updates and oversee Invoices/Payments from/to the publishers.
• Create and manage the publisher performance reporting to the management team and any feedbacks.

Educational Qualifications: BBA/MBA or equivalent

Experience: 4 years +

Location: Pune

Company Description:

Inuxu offers Digital & Social Media Advertising solutions to advertisers/brands.

Inuxu’s ad-tech platform ‘adgebra’ empowers businesses to connect, engage and win the trust of billions of digital consumers. Adgebra enables brands to precise target desired audiences and is available in managed-service or self-serve models.

Adgebra caters to Native, Video, and Rich-Media ad formats and connects to over 500 million monthly active users via its network of 2000+ partner publishers, managing 15 billion+ monthly ad serving opportunities.

Adgebra is the only digital ad tech platform that supports and serves ads in 10 different Indian regional languages. Adgebra is monetizing millions of daily active users for top publications and news aggregators like DailyHunt, Sharechat, Tamil Samayam, TV9 Network, Sakshi, LiveHindustan, NavbharatTimes, Maharashtra times, and more.

Inuxu started operations In May 2013 and Is headquartered in Pune, with Sales staff across Mumbai, Gurugram, Bengaluru & Chennai.  Learn more about us @ www.adgebra.co

Experience Requirement:

• Excellent understanding of Digital Advertising and Affiliate Marketing.
• An outstanding understanding and functional knowledge of (VAST, VPAID, ad-serving, SSP, DSP, oRTB etc.).
• Experience in creating a network of sizable digital publishers, and onboarding them on SSPs or Ad-exchanges.
• Minimum 2 years of relevant experience in programmatic ad operations, revenue optimization, especially in Tier-1 markets.
• A good understanding of the open RTB ecosystem and working knowledge of different channels, ad formats, SSPs, DSPs, inventory types.
• Experience trafficking display and video ads cross-device a must.
• A previous experience in the ad industry is a prerequisite (publisher, trading desk, DSP, SSP, ad-networks, etc.
• Experience in publisher side ad operations in optimizing inventory ad revenue.
• Programmatic advertising knowledge will be added advantage.
• Excellent interpersonal, communication, and presentation skills.
• Strong understanding of industry trends, technologies, and online advertising domain.
• Work with DSPs, SSPs, exchanges, and high scale programmatic direct publishers on a global scale in a wide range of programmatic media channels and formats.
• Responsible for programmatic advertising inventory growth across products.
• Create strong connections with SSPs & DSPs and business development teams, to activate display / video / Native programmatic opportunities.
• Maintain and grow relationships with agencies, trading desks, DSPS, SSPs in order to facilitate seamless deal executions.
• Identify the right domestic and international partners to work with, managing integrations with different SSPs, and managing programmatic inventory, optimising for the highest possible yield.
• Manage all facets of the new publishers’ (direct publishers / SSPs) acquisitions, value proposition, negotiating rates and renewing contracts.
• This includes understanding and controlling inventory supply from each contracted publishers, SSPs.
• Monitor campaign performance on the acquired publishers and work closely with ad-operations team for optimizing the performance, thereby maximizing profitability for publishers and achieving the campaign delivery targets.
• Execute, optimize and Deliver SSPs (e.g. AdX) spends on Adgebra inventory.
• Monthly Publisher Report review.
• Continuously engage with publishers to maintain healthy working relationship based on mutual business value.
• Monitor publisher performance and fill-rate and work with publishers to increase both.
• Conduct Quarterly Business Reviews and deliver against monthly campaign targets.
• Handle Publisher discussions/updates and oversee Invoices/Payments from/to the publishers.
• Create and manage the publisher performance reporting to the management team and any feedback. Good command over written and spoken English & region-specific languages.

We Offer:

• A unique and diverse company culture, shaped by people with commitment, a sense of responsibility & care, risk-taking, and discipline.
• An excellent start-up work environment, flat hierarchies, and short decision paths.
• Freedom to enhance, share and demonstrate your skills and capabilities aligned toward organizational goals and objectives.
• Challenging and Learning Oriented work environment that nurtures personal and professional growth.