Over the recent years, native advertising in digital strategy has become increasingly streamlined and standardized. And only seems to improve in finding ways to deliver and promote content. If you are an advertiser looking to expand your business or a publisher looking to monetize your website through the digital platform, here are a few reasons why you should do it.
Native advertising is a piece of content, article, video, infographic that is distributed to an audience through a publisher platform in a way that does not disrupt the native user experience of that platform. In simple words, non-intrusive ads; these ads blend well with the publisher’s website, therefore building trust and engagement with recurring/prospective customers than traditionally displayed ads.
There are plenty of advertising strategies to choose from. Native advertisement covers the area of sponsored content, videos, surveys, questionnaire forms, under one head. Some even provide widget-based native advertising which is great for content on a website.
Native ads help to create online and social presence across popular social networks and help monetize and optimize content engagement.
It promotes branding, popularity, and outreach of the websites and can be maximized with an effective native advertising strategy. When readers find that content with native ads are of high quality, a feeling of trust grows among them.
Better user engagement and optimum sales. Native advertising can help you to achieve
optimum sales for your business. It generates higher searches and sales for your website as it is directly proportional to the content marketing strategies applied. Native ads have a higher sale and purchase ratio compared to other traditional ads.
This results in spreading the name of the website which ultimately promotes branding.
Native advertising in digital strategy generates higher purchase intention as readers are highly accustomed to these kinds of ads compared to traditional banner ads.
So now you know, what native advertising is and how can it help you.