Brief
A leading multidisciplinary private university in Gujarat aimed to launch a comprehensive awareness campaign targeting students and working professionals, with the goal of driving enrollments across their range of academic programs.
Adgebra Solution
Team Adgebra recommended leveraging both Native and Digital Out-of-Home (DOOH) ad formats—executed independently as well as in combination—to maximize campaign reach and engagement.
Native Campaign
- Duration : 15 days (independent)
- Geo : Mumbai
- KPI : Create awareness & generate leads
8.5mn
Reach
175,210
Clicks
0.3 %
CTR
1,604
Leads
DOOH Campaign
- Duration : 15 days (independent)
- Geo : Mumbai (Locals)
- Ad Duration : 10 seconds
- Total trains booked : 15
- Screens per train : 48
- Total screens : 720
- Ad Plays per screen per day : 100
- Ad Plays in 15 trains per day : 72,000
- Total Ad Plays in 15 days : 1,080,000
- KPI : Create awareness & generate leads
0.9mn
Reach
30%
Increase in organic leads from Mumbai
Impact
Native + DOOH Campaign
A reputed multidisciplinary university partnered with Adgebra to execute a 15-day integrated Native + DOOH campaign across Mumbai. The goal was to create awareness and drive qualified leads for its academic programs. Native placements delivered high engagement, while DOOH on Mumbai locals amplified regional visibility.
The combined strategy led to a 0.5% CTR and a 40% uplift in incremental leads.
- Duration : 15 days
- Geo : Mumbai
- KPI : Create awareness & generate leads
0.5%
Increased CTR
40%
Leads incremental
