Brief
A newly launched premium paint brand aimed to execute a high-impact campaign with a dual objective:
– to reach the relevant audience for the brand
– to establish strong brand recall through a focused branding initiative.
To meet these goals, the Adgebra team proposed an innovative, data-driven approach that combined two powerful strategies:
Click Affinity and Retargeting.
Adgebra Solution
Click Affinity Strategy: The campaign strategically targeted users who had previously engaged with
realestate-related advertisements within the Adgebra network. This audience segment, referred to as “real estate clickers,” includes individuals who have demonstrated a clear interest in the real estate
category by interacting with different ads from multiple real estate brands across our ecosystem.
Ad format : Native
Retargeting Strategy: We specifically targeted users who had previously engaged with this brand’s
advertisements by clicking on them. This was accomplished using the Click Affinity strategy, which
allowed us to identify and re-engage high-intent users based on their past interaction patterns in the previous campaign.
Ad format : Rich Media (Image Flip & In-screen Ads)
Native Ad Campaign
- Duration : 90 days
- Geo : Metro cities of India
- KPI : Create awareness
- Targeting : Click Affinity (Clickers of real estate ad)
Impressions
Clicks
CTR
Rich Media Ad
- Duration : 30 days
- Geo : Metro cities PAN India
- KPI : Create brand recall value
- Targeting : Retargeting (Clickers of native ads of this brand)
Impressions
Engagements
ETR
Impact
Click Affinity & Retargeting
Adgebra executed a high-impact campaign for a newly launched premium paint brand using a dual strategy of Click Affinity and Retargeting. The Native Ad Campaign, targeting users who had previously interacted with real estate ads, achieved 81 million impressions, a 0.40% click-through rate (CTR), and ~325,000 clicks over 90 days in metro cities.
Simultaneously, the Rich Media Ad Campaign focused on retargeting users who had engaged with the brand’s earlier ads, delivering 8 million impressions, a 3.4% engagement rate, and 272,000 total engagements across metro cities in India. Together, the strategies drove both awareness and strong brand recall effectively.
Post completion of both the campaigns, the brand ran an independent Brand Lift Study that resulted in 20% higher brand awareness among the exposed group.
- Duration : 120 days
- Geo : Metro cities of India
- KPI : Click Affinity + Retargeting
Brand Awareness Controlled
Brand Awareness Exposed
