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Walk the Talk with Sandeep Srivastava, Sr. Manager for Publishers & Strategic Alliances at Inuxu

admin

December 20, 2021 1 Comments

One inseparable part of Inuxu and Adgebra are our publisher partners. And maintaining strong bonds with them is of utmost importance to us. Hence we are privileged to introduce Sandeep. He is our new Sr. Manager for Publisher & Strategic Alliances. Please go through an interesting Q and A betwee...

Monetisation

Everything Publishers Need to Know About Accelerated Mobile Pages (AMP) and its monetization

admin

November 12, 2021 0 Comments

For better or worse, time and patience is the luxury not many of us can afford nowadays. From mini videos to faster reading, everyone expects faster results. And that’s where Accelerated Mobile Pages (AMP) play a vital role. Let us explain how. What is AMP? AMP makes sure we can load the m...

Sales

Regional Language Advertising: Challenges & Opportunities | An Expert View

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August 25, 2021 1 Comments

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela When it comes to communication in regional languages, India has seen such versatility and steady growth of content – be it OTT co...

Revenue

Advantage ‘adgebra’ for Regional Language Publishers

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July 23, 2021 0 Comments

There is no better time than NOW for regional language publishers in India. The Rise of Rural Internet Users With high-speed, low-cost internet connection accessible to maximum parts of India, the urban-rural divide is slowly narrowing. As per an IAMAI Kantar ICUBE 2020 Report, “While internet u...

Native advertising

The 5P’s of Choosing a Native Advertising Platform

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January 30, 2019 0 Comments

Native Advertising is all around us. Be it Facebook, Twitter, Pinterest, or other social networks or as Search results and sponsored content. As a marketeer, it is probably the best tool to achieve high user engagement in a non-disruptive way and hand-pick audience in the most cost-efficient way. Bu...

adtech

Machine Learning; 7 Algorithms In Digital Advertising Platform [Part 2/2]

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January 09, 2019 0 Comments

Click Here to read part 1 of this blog Few points which can help Ad-Network platform do more business with the same setup [macro-optimization] Dear marketers and brands, please ignore whatever you read in this section 🙂 Helping brands reach & interact with their consumers is the most importan...

adtech

Machine Learning; 7 Algorithms In Digital Advertising Platform [Part 1/2]

admin

January 02, 2019 0 Comments

Machine learning as the term implies, is the process of making machine learn on its own and make the decisions the way human brain takes. The learning process includes collection of information, reasoning for conclusions and self-correction. These algorithms are not limited to any specific industry ...

Native advertising

How adgebra uses web push notification as native advertising inventory

admin

October 04, 2017 2 Comments

A constant requirement of innovative inventory has become the need of an hour for any native adtech company. Publisher acquisition team is continuously under pressure from sales and delivery departments to increase the ad inventory supply simultaneously improve on quality. Increasing inventory verti...

digital advertising

Growing importance of native advertising in digital strategy

admin

September 18, 2017 1 Comments

Over the recent years, native advertising in digital strategy has become increasingly streamlined and standardized. And only seems to improve in finding ways to deliver and promote content. If you are an advertiser looking to expand your business or a publisher looking to monetize your website throu...

native ad

The future of native advertising in India depends on adoption of vernacular language

admin

August 18, 2017 1 Comments

For us, human beings, language has been the key to our dominance on this planet. Thousands of languages and dialects are being spoken all over the world as of now. Even though the internet has made the world a smaller place, but discrepancies in understanding and comprehending language other than yo...

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Walk the Talk with Sandeep Srivastava, Sr. Manager for Publishers & Strategic Alliances at Inuxu

Everything Publishers Need to Know About Accelerated Mobile Pages (AMP) and its monetization

Regional Language Advertising: Challenges & Opportunities | An Expert View

Advantage ‘adgebra’ for Regional Language Publishers

The 5P’s of Choosing a Native Advertising Platform

Machine Learning; 7 Algorithms In Digital Advertising Platform [Part 2/2]

Machine Learning; 7 Algorithms In Digital Advertising Platform [Part 1/2]

How adgebra uses web push notification as native advertising inventory

Growing importance of native advertising in digital strategy

The future of native advertising in India depends on adoption of vernacular language

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