startup

7 mantras for successful career at a startup

admin
July 18, 2016 0 Comments
This is an era where the budding organizations have almost outnumbered to the established ones. Still, there is a conflict of thought when it comes to working with a startup. As it is assumed that making a successful career in a startup can be a mountainous task. But on the flip side, one can have ...
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native ad

Native ad in regional language

admin
July 04, 2016 2 Comments
What is Native Ad? As per Wikipedia: Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears. The key to writing and designing a successful native ad is to know your audience and the medium the native ad will ...
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Disaster Recovery

Disaster recovery and Idle Infra

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June 13, 2016 0 Comments
How to master disaster recovery in a DevOps world by Jonathan Hassell raised a point about the idle capacity of DR infrastructure. He set me thinking over the weekend and my thoughts have been shaped out in this article. DR (Disaster Recovery) and BCP (Business Continuity Plan) are a reality for a...
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DevOps

Embrace DevOps as a lifestyle

admin
May 30, 2016 0 Comments
For me year 2015 started with a list of resolutions that included shedding few kilos (both personally and professionally) and this time I was keener than ever before. I wanted to be lighter (leaner), faster & reliable (sounds like Agile and DevOps guy) I was very clear of one thing that I will n...
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in-image ads

The Complete Beginners’ Guide to In-Image Ads

admin
March 07, 2016 3 Comments
Looking Back Internet advertising today is multi-billion-dollar industry and is making its presence felt in the crowded world of print, television and outdoor. Internet advertising was born way back in 1993, when the first clickable banner ad was served on GNN website. Evolution Since 1993 internet ...
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audience segment

Adgebra’s Audience Segmentation Engine

admin
February 23, 2016 0 Comments
In this blog, we will try to answer few questions related to how adgebra’s audience segmentation engine works. How does ‘adgebra’ audience segmentation work?   Adgebra code placed on various partner (publisher) sites identify each user uniquely with identifier dropped in user’s machine. Bas...
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adblocking

The curious case of ad blocking

admin
November 23, 2015 0 Comments
Ad blocking to become a serious issue, should you be worried This year ad blocking created a lot of buzz in the ad tech and digital advertising industry after Apple rolled out its iOS9 update in September, enabling ad blocking on mobile devices. Advertisers and publishers around the world are concer...
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