Over the past 3 years, the Adgebra brand has become the front-line ad tech product for most of the top brands in India. Many brands consider our offerings as a must-have in their media mix when it comes to planning digital media spending. Now, as we enter into a new and exciting phase, we would [&he...
Native Advertising is all around us. Be it Facebook, Twitter, Pinterest, or other social networks or as Search results and sponsored content. As a marketeer, it is probably the best tool to achieve high user engagement in a non-disruptive way and hand-pick audience in the most cost-efficient way. Bu...
A constant requirement of innovative inventory has become the need of an hour for any native adtech company. Publisher acquisition team is continuously under pressure from sales and delivery departments to increase the ad inventory supply simultaneously improve on quality. Increasing inventory verti...
In this blog, we will try to answer few questions related to how adgebra’s audience segmentation engine works. How does ‘adgebra’ audience segmentation work? Adgebra code placed on various partner (publisher) sites identify each user uniquely with identifier dropped in user’s machine. Bas...