Adding fuel to the rocketing speed of its expansion in India, Inuxu Digital Media Technologies appoints Rohan Joshi to strengthen Adgebra’s strategic positioning in the Adtech Industry. 

Exclusive advertising strategies are being adopted by named and famed digital brands in 2022-23. The advertising industry is currently exploding with competitive opportunities. Inuxu is introducing the right person at the right time. In his new role as Head of Partnerships at Inuxu Digital Media Technologies, Rohan will strengthen advertisers, media agencies, brands’ relationships, and revenue streams for adgebra.

Rohan Joshi

Rohan brings 12+ years of industry experience to the ground. These 12 years are a growth story of when and where he developed media industry relationships within Mumbai and many Non-metro markets in the West India region. In his last role with Times Internet, Rohan was heading Pune & ROM portfolio in the West region. He has outshined with Intrapreneurial qualities that play an imperative role in building a team and the company’s position in the digital ecosystem. 

The digital spend in India is projected to be more than 35K crores by 2023, and it is expected to boom in the next 4-5 years. Innovation – Targeting –  Delivery – ROI are the critical differentials with Adgebra and that’s what most brands are looking for. Introducing a Partnerships Lead will enable the organization to better communicate its differentials with the brands, advertisers, and agencies and bring lasting value to the table.

On his appointment, Rohan quotes Adgebra’s position as,

Adgebra is a fantastic ad-tech platform that has distinct local attributes as compared to many other platforms competing in the market currently. It is a leading multilingual-multimedia ad platform. The young vibrant leadership team, especially the boundless motivation provided by Rohit Bagad, Sumeet Dubey, and Shashikant Anpat, lead to a perfect mix of innovation. This reflects in the product & the right audience targeting which makes me want to work my tooth and nail towards closing valuable partnerships for the platform. Inuxu, being a large organization, has a great company culture with a distinguished work environment that allows me to independently contribute more than I have.

Adgebra is known for its performance with High Impact Ad Units, and I am peering to promote these High Performing Ad Units and create invaluable partnerships. I will be working closely together with the new-age marketers and onboard them for the innovative features across Metros & the emerging markets in India.

Rohan Joshi

Welcoming Rohan into Adgebra’s leadership team, Sumeet Dubey, CBO, Inuxu Digital Media Technologies said,

Adgebra is strengthening its position as India’s largest multilingual native advertising platform. Rohan’s position presents brands, agencies, and advertisers with an opportunity to have a direct prospect to the best of Adgebra and its unique offerings. Bringing these relationships to special focus, we explore our potential to further scale the business and reach the local brands. With Rohan coming on board, we are sure to accelerate growth and build progressive partnerships. With Rohan’s unique self-motivated, proactive, and action-oriented personality, he is certainly a stimulus to our partnership’s forefront. 

Sumeet Dubey

This appointment reinforces the company’s belief in the potential of Indian markets and is expected to propel regional demand. 

Adgebra empowers businesses to connect, engage and win the trust of billions of digital consumers. Adgebra caters to native, video, and rich media ad formats and presently reaches over 500 million monthly active users via its network of 2000+ partner publishers managing 30 Billion+ monthly ad serving opportunities.

Adgebra is the only digital ad tech platform that supports and serves ads in 10+ different Indian regional languages. Adgebra is monetizing millions of daily active users for top publications and news aggregators like DailyHunt, Sharechat, ABP, Lokmat Media, TV9 Network, LiveHindustan, NavbharatTimes, Maharashtra times, Manoramanews and more.