For me year 2015 started with a list of resolutions that included shedding few kilos (both personally and professionally) and this time I was keener than ever before. I wanted to be lighter (leaner), faster & reliable (sounds like Agile and DevOps guy) I was very clear of one thing that I will n...
Looking Back Internet advertising today is multi-billion-dollar industry and is making its presence felt in the crowded world of print, television and outdoor. Internet advertising was born way back in 1993, when the first clickable banner ad was served on GNN website. Evolution Since 1993 internet ...
In this blog, we will try to answer few questions related to how adgebra’s audience segmentation engine works. How does ‘adgebra’ audience segmentation work?   Adgebra code placed on various partner (publisher) sites identify each user uniquely with identifier dropped in user’s machine. Bas...
Ad blocking to become a serious issue, should you be worried This year ad blocking created a lot of buzz in the ad tech and digital advertising industry after Apple rolled out its iOS9 update in September, enabling ad blocking on mobile devices. Advertisers and publishers around the world are concer...
For a startup organization where processes are unheard of and writing emails is like asking the newly arrived “PK” (an alien character from a Bollywood comedy flick) to talk in earthly language Hindi, asking employees to document everything that they do is a huge task....
Is your client servicing making you a winner? Your ultimate success in business will be determined by the extent to which you are able to keep your customers happy, satisfied and coming back for more. The 7 Commandments for Highly Effective Client Servicing is very often what differentiates the winn...
KeePass, the better way to save passwords Passwords, passwords and passwords we live in the world where we are unfortunately surrounded more by passwords than by trees! The simplest way to save passwords using KeePass is the solution to manage all your passwords on a daily basis while Telnetting or ...
Just a couple of years ago it was difficult for a guy to get married if he worked for a startup – founders were the worst hit! Fortunately, now Indian startup ecosystem is witnessing a hyper-growth phase. The year 2014 saw the largest ever Venture Capital infusion in the Indian startup ecosystem....
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Have you heard about Programmatic Advertising ‘Programmatic Advertising’, we all agree is the buzzword in the ad-tech space since last two years, but sadly the ambiguity about its role in digital marketing still exists. Recently, a lot of companies piggybacked this buzzword to make their presenc...