With a strategic vision to make further inroads in the Southern region, Inuxu Digital Media Technologies has appointed Shagant Rathinaraj as the Head of Ad Sales – South. This appointment reinforces the company’s belief in the potential of South Indian markets and is expected to propel regional demand. Under this role, Shagant Rathinaraj will be at the forefront of driving regional markets for business development, exploring all avenues of revenue generation in the South zone. 

A seasoned professional, Shagant comes with over 15 years of experience. Prior to this, Shagant has served as the Regional Sales Manager at Times Internet Ltd. for more than 7 years, where he has been instrumental in setting up a consistent revenue stream from Tamil Nadu, Kerala and Karnataka markets. He has also been associated with The Hindu, People Interactive and Dun & Bradstreet in his earlier roles. At Inuxu, Shagant will be stationed in Chennai and will report to Sumeet Dubey, Chief Business Officer. 

Welcoming Shagant into Adgebra’s leadership team, Sumeet said, “Adgebra is strengthening its position as India’s largest multilingual native advertising platform. The Southern region has always been a vital contributor with a considerable audience pool and four Indic languages. There is a huge potential to further scale the business and reach the local brands. With Shagant coming on board, we are sure to accelerate growth in the Southern region.”

Shagant Rathinaraj
Shagant Rathinaraj

On his appointment, Shagant said, “Adgebra’s mission is a powerful one and the company has a definite edge in South India. It has already been successful in reaching 90% of South Indian internet users. My area of focus will be onboarding brands and agencies, enabling them to reach new-age internet users and maximizing the potential of the South as a market. With a robust user and publisher partner base already in place, we have a tremendous opportunity to grow faster.”

Adgebra, owned by Inuxu Digital Media Technologies Pvt. Ltd was founded in 2013 in Pune is India’s largest multilingual native advertising platform.

Adgebra empowers businesses to connect, engage and win the trust of billions of digital consumers. With a robust, self-serve ad tech platform, Adgebra enables brands to precise target desired audiences.

Adgebra caters to native, video and rich media ad formats and presently reaches over 500 million monthly active users via its network of 2000+ partner publishers managing 15 billion+ monthly ad serving opportunities.

Adgebra is the only digital ad tech platform that supports and serves ads in 10 different Indian regional languages. Adgebra is monetizing millions of daily active users for top publications and news aggregators like DailyHunt, Sharechat, Tamil Samayam, TV9 Network, Sakshi, LiveHindustan, NavbharatTimes, Maharashtra times, and more.